Privacy Policy

Last updated: November 28, 2025

At Lyyli, we are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. This policy explains how we collect, use, and protect your data.

1. Data Collection

We collect information that you provide to us directly, including:

  • Contact information (name, email address, phone number)
  • Company and role information
  • Communication preferences and team size
  • Messages and content you choose to share with our AI-powered communication assistant

Third-Party Integrations

If you connect Lyyli.ai to a third-party service (such as LinkedIn, Microsoft Teams, Slack, or email services), we receive data from that service with your permission. This data may include profile information (such as name and photo), network data, or message content. We use this data only to provide the service, such as creating message drafts or publishing according to customer instructions.

2. How We Use Your Data

We use the data we collect for the following purposes:

  • To provide and improve our AI communication services
  • To respond to your inquiries and provide customer support
  • To send service updates and important notifications
  • To analyze usage patterns to improve our platform's security and performance
  • To enable integrations with third-party services (only at the user's request and with consent)

3. GDPR Compliance and Legal Basis for Processing

As a service provider for expert organizations, we ensure full compliance with the General Data Protection Regulation (GDPR):

  • Legal basis for processing: We process personal data primarily for the performance of a contract and on the basis of legitimate interest. In certain cases, such as continuous data retrieval from third-party integrations, we request separate consent from the user.
  • Data minimization: We collect only the data necessary for the stated purposes.
  • Withdrawal of consent: You can withdraw your consent (e.g., for integrations) at any time through settings or by contacting us.

4. Data Sharing and Third Parties

We do not sell or share your data with third parties for marketing purposes. Data is shared only in the following situations:

  • Service providers: We use trusted subcontractors (see separate subcontractor list) for technical implementation of the service.
  • Integrations: When a user publishes content to a third-party platform (e.g., LinkedIn) through Lyyli.ai, that content is transmitted to the platform at the user's direction, and its further use is subject to that platform's terms.

Please note that Lyyli.ai is not affiliated with Meta, LinkedIn, or other social media platforms, and these platforms do not sponsor or endorse our application.

5. Data Security

We implement industry-standard security measures to protect your personal data:

  • End-to-end encryption for all data in transit
  • Strong encryption for data at rest
  • Regular security audits and testing
  • Access control and authentication requirements
  • Incident management and data breach notification procedures

Zero Data Retention Policy

We exclusively use AI models that adhere to Zero Data Retention policies. This means that AI service providers do not store or use your messages for model training. Your data is processed in real-time and is not retained by AI service providers after processing.

6. Data Retention

We retain your personal data only as long as necessary:

  • To provide services to you
  • To comply with legal obligations
  • To resolve disputes and enforce agreements

When we no longer need your data (or when you delete an integration/account), we securely delete or anonymize the data.

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right to access your data
  • Right to rectification
  • Right to erasure ("right to be forgotten")
  • Right to restriction and objection to processing
  • Right to data portability

You can exercise your rights, such as requesting data deletion, by contacting us at hello@lyyli.ai or using in-app tools (if available).

8. Contact Us

If you have questions about this privacy policy or our data processing practices, please contact us:

  • Email: hello@lyyli.ai
  • Address: Petäiköntie 384, 77380 Kantala
  • Data Protection Officer: hello@lyyli.ai

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy regularly.